Search Engine Optimisation (SEO) at Online Xpress the Affordable Website Company


Search engine optimisation is the collective process in improving a website's rankings within the organic listings of search engines. Online Xpress offer website optimisation services also known as search engine optimisation, SEO or web optimisation to the Caterham, Croydon, Crawley and Reigate areas. With more and more consumers searching for products and services online it has never been more important to ensure that your website is performing highly on the major search engines in the UK and beyond.

Organic Serach engine optimisation Vs Pay Per Click advertising (PPC)

It is also important to understand the difference between 'organic website optimisation' and 'paid listings'.

Paid listings can be purchased through 'PPC' such as Google's Adwords service and can achieve results almost instantly. However once you stop paying or 'bidding' your website will disappear altogether. The purpose of organic optimisation is to achieve long-term high ranking listings in the 'free & natural' section of the search results. This ensures that your website appears 24 hours per day and can work out substantially cheaper than using PPC in the long term.


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